To mark 40 years in his job, Barry Finch decided to buy himself his first-ever Rolex. The price of the luxury replica Rolex Oyster Perpetual watches he wanted was £4,700 – expensive, but not astronomically so, and Finch had the money ready and waiting in his account. “I walked into a high-end jewellers assuming I’d walk out with the AAA US Rolex fake watches, which now seems naive,” says Finch. “They were very polite and let me try one on, but when I tried to actually buy it they said no and explained I would need to create a relationship…