There are expensive Rolex watches, and then there are watches that attract attention for reasons well beyond their price. The Four Seasons Daytona collection belongs firmly in the second category. Four individually designed Cosmograph Daytonas, each representing a different season, were brought together for a charity auction in London on 28 September 2026. By the end of the sale, they had achieved a combined £37.3 million.The result was extraordinary, but it is worth understanding exactly what happened. These were four separate watches rather than a single Daytona that sold for £37.3 million. Each was a unique creation, and the proceeds…